American Express’ latest marketing campaign is playing to our stomachs. Take a look at what they’re offering to get your business, and how to best make use of these deals.
Ok, maybe American Express isn’t only targeting chocolate lovers with their latest campaigns.
There’s also a chance to win trips that let you go shopping in Melbourne, bask in the sun on Hamilton Island, relax in Byron Bay, enjoy the culture of Hobart or play golf in Coolum. Each week one of these new trips is up for grabs.
All you have to do is visit the American Express website, which will take you to their Facebook page where you can enter your details.
Bonus points bonanza
Most card providers offer bonus rewards points for applying and being approved for one of their cards. These offers may not be as unique as the ones listed above, but it’s an area where American Express is miles ahead of the competition.
On one side of the spectrum you have the considerable sign up bonus of 30,000 bonus Qantas Frequent Flyer points with the American Express Qantas Premium Card or 7,500 bonus Velocity points with the Velocity Escape Card.
Towards the middle of the pack sits the Qantas Ultimate Card with a beefy 50,000 bonus Qantas Frequent Flyer points.
50,000 points is a flight from Perth to Hong Kong including surcharges, fees and taxes. If you don’t include these fees, 50,000 points will get you to Los Angeles, but you’ll have to fork out $195 in fees and charges.
American Express’ flagship card, the Platinum Card, gives new cardholders a positively huge 80,000 bonus Membership Rewards points. These can be exchanged for frequent flyer points with a range of airlines, or rewards from the American Express Membership Rewards program.
Never leave home without it
American Express is no novice when it comes to marketing campaigns, and the popular phrase used above is only one of the viral slogans to come out of the mind’s of their marketing team.
A few years ago they had designer Collette Dinnigan and actor Anthony LaPaglia onboard to share their personal stories with Australians. Soccer-buff LaPaglia even hosted an American Express competition for Sydney FC fans.
Globally the story gets even better. In 2008 American Express got Robert De Niro, Martin Scorsese, comedian Ellen DeGeneres, Venus Williams, Tiger Woods and others on board to share their stories.
They even opened a competition – the Members Project to run alongside this campaign. Cardholders could suggest projects which would bring about positive change. These were then voted on, with many organisations winning $200,000 in money as a result.
The winners included the International Rescue Committee which offers aid during humanitarian crises, the Sundance Institute, which supports independent artists and the American Heart Association. Many other organisations also received funding in key areas including education, environment and wildlife, arts and culture, health and wellness and finally community development.
Depending on your lifestyle, now might be a good time to consider an American Express card. Have a look at what they’re offering today.
Compare American Express Credit Cards with Sign up Bonuses
So, would a chocolate airplane make you sign up for a credit card? Let us know in the comments what would sweeten the deal for you?