Woolworths and Coles have long been in competition with one another. Now the supermarket wars have spilled into credit cards, with the Coles MasterCard vs. the Woolworths Money Everyday MasterCard.
The supermarket giants haven’t moved on from trying to outbid each other with cheap loaves of bread or discounted milk, but they have both upped their game by moving their fight into the rewards credit card market. Both Coles and Woolworths have come out with their own credit cards to reward you for making everyday purchases.
But which card has the most value for money?
Like walking down any supermarket aisle and trying to decide what brand to buy, the differences between the two credit cards aren’t immediately apparent. There are some key differences between the two, and by reading our guide below you’ll be able to choose that card that will get you the most value for your money.
Coles MasterCard breakdown
The Coles MasterCard is linked to the flybuys rewards program. For each dollar you spend on eligible purchases you will receive 2.00 points.
You will not earn rewards points for cash advances, balance transfers, business purchases, reimbursements, and credit card fees and charges. You can’t earn points at Coles Express, Coles Local or Coles Online, or when you buy tobacco products or Coles Group gift cards, including iTunes cards.
Earn points by spending money anywhere, and earn an extra point when you shop at Coles or any flybuys-partner. Your points are valid for 36 months. Points are earned at a flat rate of 2 rewards points per eligible dollar spent.
Membership to the flybuys rewards program is free and when you earn 2,000 points you will get $10 off your next grocery bill. There is an annual fee of $89, which needs to be taken into account when calculating the worth of the card for you.
As a Coles cardholder, you get free shipping on all orders over $100. However, you may still be interested in learning more about shopping online at Coles. First time customers to Coles receive free home delivery on orders over $100.
Woolworths Money Everyday MasterCard breakdown
The Woolworths Everyday Money MasterCard lets you earn Everyday Rewards points, with the ability to earn up to 3 points for each dollar spent on Woolworths Select products. For other eligible purchases you’ll earn 1 point per dollar spent.
You cannot earn points on cash advances, balance transfers or interest free promotions.
Cardholders receive bonus Everyday rewards points when you shop at Woolworths stores and affiliated retailers. When you purchase Woolworths Select brands you will earn 3 rewards points per dollar spent. If you spend on regular brands stocked by Woolworths you will get 2 points per dollar spent, and for all other eligible purchases you will receive 1 point per dollar spend.
The value you get out of the card is largely based on how you spend your money because of the tiered earn rates. If you purchase brands regularly stocked by Woolworths or Woolworths Select products you will get more value out of the card. With 4,000 points you can redeem a $20 gift card. There is also a waived annual fee in the first year with this card and reverts to $49 thereafter.Back to top
Case Study Jane
Jane is considering both the Coles and Woolworths reward card and wants to know the value for money. She spends $250 a week on groceries and has easy access to both Coles and Woolworths near her home. She also spends $50 a week on fuel and about $250 a month on toys and clothes for the family, and approximately $250 a month on entertainment.
If Jane opts for the Coles Rewards Mastercard.
To get the full value of the card, Jane spends her whole grocery budget at a Coles supermarket, she buys her fuel at a Coles Express, and spends her budget for entertainment, toys and clothes at Coles Rewards Partners such as Target and Kmart.
Per month, Jane receive just over 5041 rewards points which equates to $25.20 a month.
If Jane opts for the Woolworths Money Everyday MasterCard
To get the full value of the card, Jane spends her whole grocery budget at a Woolworths supermarket and chooses to buy Woolworths Select products, and she spends her whole $250 clothing and toy budget at Woolworths partners such as Dick Smith. The other $250 she spends at other retailers who aren’t associated with Woolworths.
Per week, Jane will earn 1500 rewards points. After she saves up 4,000 points she will receive a $20 gift card. Every four months her rewards points are converted into shopping cards to spend in Woolworths, and so every four months Jane will receive $120 in rewards.
What’s best for Jane?
Per year, Jane will receive the following dollar amount for the rewards points she’s earned from each card:
For Jane, the Woolworths Money Everyday MasterCard is better value. But, keep in mind that she is spending her entire grocery bill on Woolworths Select products which can be limiting. It’s also important to note that these Woolworths shopping cards are only valid for 90 days, so to get value out of the card she needs to remember to use her rewards.
- Coles Rewards MasterCard gives you the ability to earn as many as 2 rewards points per dollar spent. On the Woolworths card, you have to buy Woolworths Select products to earn 3 points, at Coles you only have to shop with them or one of their partners.
- To earn 2 rewards points you can make your purchases anywhere with the Coles credit card, but with the Woolworths card you have to spend on regular brands stocked by Woolworths.
- For all other purchases with the Woolworths card you receive 1 point per dollar spent.
Basically, the Woolworths card could have a better dollar value for your points (depending on your spend) but it isn’t as easy to earn points due to the restrictive earning system.
The decision is ultimately yours, and the card that will work best for you will depend on your personal situation and also the way you will use the card. Remember to take into account the annual fee, which is $49 for both the cards, and also things like the purchase rate and interest free days.