9 June 2010: Microsoft Australia has uncovered new research data today that shows that over 60 per cent of Australian tax payers will use their 09/10 tax refunds to buy technology equipment. Retailers are expected to reap the benefits.
One in seven Australians is believed to invest their tax return into technology; netbooks, laptop computers, mobile phones, TVs, PCs are all favoured. Touchpads on the other hand are less favoured by buyers with less than one in twenty surveyed saying they would buy one of these gadgets.
The research done by Microsoft revealed that despite the global financial crisis Aussies are as keen as last year to make the most of their tax return. Most of the people surveyed are prepared to wait until they receive their tax return before they will buy their favourite technology hardware.
Two thirds of the surveyed Australians are intending to spend more than $1,000 on a new netbook, notebook or PC.
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Functionality is key
Most consumers are looking for functionality when they buy their technology products. But value for money also rated high on the list:
- 81 per cent of people said they wanted functionality most
- 75 per cent said they wanted value for money most
- 64 per cent said they wanted ease of use most
- 56 per cent said they wanted compatibility most
- 32 per cent said their main concern was brand
- 23 per cent were focused on design
Australians love helpful tools
Many of the surveyed respondents claimed their priority laid on using tools to succeed with 20 per cent ready to upgrade to Windows 7 to make their work place easier.
Jeff Putt, Windows consumer lead for Microsoft Australia said: “With over 100 million Windows 7 users since launch, there has never been a better time to upgrade to a Windows 7 experience.”
“Windows 7 makes everyday tasks easier. With more power, more features, more storage and better tools for connecting and sharing, Windows 7 will give you a powerful computing experience whether you’re on the go, at work or socialising online with friends and family,’ Putt concluded.
Where Australians are planning to part with their money
Microsoft’s research has unveiled that shops like Dick Smith, JB Hi-Fi and Harvey Norman were expected to see the most buyer activity (32 per cent) for technology items. Online shopping and smaller retail stores were only favoured by 11 per cent of the people surveyed.
National Business Manager of Computers and Communication at Harvey Norman, Ben McIntosh says that Tax time is one of the best times of the year to pick up a bargain. He said: “Consumers should take advantage of the massive retail offers available at tax time. We have a range of great promotions, and anyone looking for a faster, more reliable computing experience should demand Windows 7. You are really setting yourself up for a great, productive and entertaining year ahead.”
Generation Y is the most influenced generation come tax time being swayed by price and discounts more so than brand and quality. Some 60 per cent of this generation will carefully shop with the price in mind while 45 per cent of Generation Y shoppers are impulse buyers.
It comes as no surprise that the same generation is also the most likely to blow their tax time budget.
- Generation Y 25 per cent
- Generation X 18 per cent
- Baby Boomers 11 per cent
Founded in 1975, Microsoft (Nasdaq ‘MSFT’) is the worldwide leader in software, services and solutions that help people and businesses realise their full potential.