Get the benefits of two cards rolled into one.
MasterCard has launched a new partnership with Diners Club in Australia. You’ll get both a MasterCard and Diners Club Charge Card with your account, meaning you can make the most of the worldwide acceptance that comes with MasterCard and the benefits of a Diners Club card. Once you see the benefits and perks on offer you’ll agree this is a partnership that is worth looking into.
With executives wanting to expand the market share, this new plan to join forces with Diners Club seems like a good one. In May 2012, MasterCard announced that they would introduce a product that still allowed you to have two cards in one account but would be competitive with existing debit cards.
All merchants around the globe have fully accepted this collaboration between the two entities, and Diners Club is anxious to have the increased exposure. They are especially interested in garnering business from small to large businesses and other corporations.
Richard Wilde who heads the Diners Club in Australia says that the partnership solves the payment problems that have plagued the market in Australia.
Using strong ties
Diners Club has historically enjoyed strong ties with the parent company of MasterCard and Citi, and used this relationship to solidify their partnership with MasterCard. They also plan to combine with another of Citi’s corporate banks in order to reach more targeted Australian corporate markets.
Citi, known to be one of the biggest corporate and international banks within Australia offers services their customers want, such as Citi Transaction Services. This processes payments to most of Australia and other major companies. This type of service will make it possible for Diners Club to have the reach they are looking for.
Diners Club plans to launch four products that have MasterCard features. The Corporate Solution card and the Business Solution card cater to corporate markets. For regular consumers, there will be a frequent flyer card called the Diners Club Direct and a regular card called the Diners Club – Personal Card.
Corporate businesses and small and medium enterprises
Diners Club already has many businesses, corporations and even government agencies who use their card. They find that these clients pay their balances and love the fact that there is no pre-determined spending cap. These clients will continue to enjoy existing benefits and features combined with new ones as a result of the partnership.
There is a tailoring to each client that customers can enjoy which includes the tracking of expenses, managing data and reporting transactions. Customers have the benefit of a client relations manager that will help them to create payments that are customised and can also come up with solutions for reporting with their businesses.
Diner’s Club has worked hard to customise their approach rather than just recycle old products and features. Customisable products are just what customers are looking for to help them to lead their businesses and reach greater success.
There is an easy application process and stellar customer service which sets Diners Club apart from the competition.
Cards for consumers – not just businesses
This combined card will be marketed to those within a higher income bracket. The typical customer is intelligent with their money and will want a card that gives them something back.
The rewards programs for the consumer cards is very generous and when you just have one account to keep track of it is much easier to earn the rewards you are looking for. Customers will earn 3 points each time they spend a dollar on their Diners Club card and 1.25 points when they use their MasterCard. These programs have no cap and you can spend as much as you like.
Along with these tremendous rewards benefits, you will also enjoy features such as free insurances and discounts on numerous services around the globe.Back to top