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New Virgin Credit Card to be introduced by Virgin Money and Citibank

Posted July 21st, 2010 and last modified June 27th, 2011

Virgin No Annual Fee Credit Card

Featured No Annual Fee Credit Card

With the Virgin Money No Annual Fee Credit Card you can now earn free Velocity points for taking it to the shops before 30, April 2011. Plus you get to enjoy one of the lowest balance transfer rates in the country for the first 6 months. Best of all, you never have to pay an annual card fee.

  • $0 annual fee
  • 18.99% p.a. on purchases
  • 2.9% p.a. for 6 months on balance transfers
  • Cash Advance Rate of 20.99% p.a.
  • 44 days interest free
  • Minimum Income Requirement of $25,000 p.a.
  • Free access to exclusive Virgin Family offers and discounts

Citibank and Virgin Money to launch the new Virgin Credit Card

The partnership between Citibank and Virgin Money will foster a new banking model with an online structure. This model offers low deposit rates that are truly market-leading and the project is heading towards a retail banking structure that offers full services including mortgage products.

Virgin reaches its market

Australians are more than ready for a better choice of low fee credit cards. During the past year there was a 5% increase in card receivables mainly due to low -fee card demand. Virgin Money is targeting this market share in an attempt to grab a new customer base that is ready for a change.

Virgin has been branded with a younger person type of appeal and its demographic range includes people that are between 25 and 44 years of age. It is a fitting match since Virgin is a relatively new company with the youngest section, Virgin blue, only around for the last 10 years. Virgin Atlantic has been around 25 years and the Virgin group has been around for 40.

This launch is family oriented since David Baxby is the representative for Branson on the boards of his various airline assets, such as Virgin Australia, and the head of Virgin Money is his brother Matt. Both of these individuals were working on the Australian float for Virgin Australia about 10 years before they joined up in London with the Virgin group.

Even though it is a relatively new company, Virgin has been a part of the Australian financial scene for quite a while, and this partnership with Citibank may help Citibank raise its Australian retail growth.

The last joint venture Virgin Money took part in was with Westpac. They each went their separate ways after some issues arose over problems with processing and credit controls. Virgin Money was issuing too many cards and Westpac had a hard time keeping up with the influx of orders.

Virgin also partnered up with Macquarie but that too ended with problems when capital costs went soaring and the mortgage operations at Macquarie had to close. This was during the recent financial crisis, and since that time Macquarie and Virgin have regrouped to form a joint venture that is more sensibly based with Citigroup.

This time around, both participants are sharing the split on a 50-50 basis so that the rewards are equal and any past problems are not relived.

It will be interesting, to say the least, to find out what the future brings for this new banking model. The branding power of Virgin, along with the financial resources and banking license of the Citigroup, may end up to be a major contending force to be reckoned with in the Australian financial market.

Check out today's featured offers:

Westpac Low Rate Citibank Clear Platinum Qantas AMEX Discovery ANZ Platinum
Westpac Low Rate Card St George Vertigo American Express Qantas Discovery Card ANZ Platinum Credit Card

0% p.a. for 6 months

on purchases & balance transfers

2.9% p.a. for 12 months
on balance transfers

$0 annual fee

Up to 10,000 Bonus QFF Points

0% p.a. for 6 months on

purchases & balance transfers

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