ANZ Launches New Global Brand

ANZ launched a brand new global brand this morning showcasing their new identity, logo and brand message. The launch has been long time in the making with careful considerations about the needs of the bank’s clients.

After doing some extensive research with the help of surveys ANZ decided to keep their services and products people-focused.

Mike Smith, ANZ Chief Executive Officer said: “ANZ is increasingly a regional bank operating in 32 countries and speaking 19 different languages. A strong, unified brand across all our geographies is an important part of our future growth.”

“Today, our brand needs to reflect that no matter where our customers deal with us, we want to deliver one high standard of experience, based on understanding their world better than anyone else and working hard to make banking less complicated.”

“The ‘˜inconvenient truth’ for bankers is that many people don’t believe banks care about them as people or appreciate how complex their lives have become.”

“Both retail and business customers throughout the region overwhelmingly said the new positioning ‘˜we live in your world” expressed what they wanted from us. We’re already making good progress in delivering this with leading levels of customer satisfaction, significant investments in more branches and more ATMs, and simplified products and fees.“

Here are some of ANZ’s recent or planned initiatives for Australia:

Other recent and planned initiatives in Australia include:

• To establish a simplified fee structure by eliminating 27 fees on personal accounts.
• The introduction of specialist bankers who focus on individual customer needs including retirement specialists, small business specialists and Asian specialists.
• Extending branch opening hours in the lead up to Christmas. This includes late nights and open Saturdays in major shopping centres.
• Simplified mortgage pre-approvals.

“Our new symbol, the advertising campaign that we’ll launch on Sunday and the re-branding of our offices and branches reflects ANZ today and our commitment to continue to change the way we do things by understanding what is going on in our customers world and making banking more convenient and less complex,” Mr Smith said. The new look of ANZ shows us a simplified, modernised brand to fester easier brand recognition and stay in tune with the current consumer trends.

The logo shows a central human shape representing ANZ’s customers and people and the three shapes signify ANZ’s three key geographies – Australia, New Zealand and Asia Pacific.

The new ANZ look and brand will be progressively released over the next year or two to incorporate changes on corporate stationary, buildings, online, marketing, advertising in all of the key markets (Australia, Pacific, Asia.)

The estimated additional cost in 2010 for buildings, technology and marketing is approximately $15million.

Check out the new ANZ TV Commercial

Source: ANZ

Comparison of our Top Credit Card Offers

		Interest Rate (p.a.)	Balance Transfer Rate (p.a.)	Annual Fee	Cash Advance Rate (p.a.)
Citibank Clear Platinum Card	A low interest rate offer on balance transfers and purchases	11.99%	2.9% for 12 months	$99	21.74%
St George Vertigo	An introductory offer on balance transfer and a low annual fee	13.24%	0.99% for 12 months	$55	21.49%
Virgin Flyer Credit Card	Earn 1 velocity point per $1 spent, plus an introductory offer on balance transfers	20.99%	1.9% for 9 months	$99	20.99%
Westpac 55 Day Credit Card	No annul fee for the first year with a low rate on balance transfers and purchases	0% for 5 months (reverts to 19.59% )	3.99% for 6 months	$0	21.49%
ANZ Frequent Flyer	An exclusive bonus points offer, Plus extended warranty, overseas travel and medical insurance,90 day purchase security insurance.	19.74%		$95	20.99%