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Aussie Women Caught In Eye Of The Financial Storm

Posted August 31st, 2009

A survey conducted by Pure Profile on behalf of Westpac Banking Corporation found that Australian women are increasingly caught up in the headlights of our economic downturn.

From the 1006 working women aged between 18 -64 years old surveyed, three quarters stated their quality of life has been negatively impacted by the global financial crisis. Many struggle to manage cost increases across the board while salaries stay the same

Utilities increase while wages are dormant:

Costs for groceries, child care, fuel are forever on the increase while wages pretty much stay dormant. Even if the government promises a 5% pay increase there is no guarantee the individual worker will get it as rules and regulations provide all kinds of loopholes for employers not to pay the better rate.

To tackle the cash shortcomings Australian women are forced to work longer hours on cut back on their personal spending while juggling a job, domestic duties and families all the same. No doubt the same would apply for any child raising dad who happens to be in the same situation.

Over 80 per cent of women surveyed are reducing the amount of money they spend on themselves. The personal sacrifice is needed to keep the family financial affairs over water.

Larke Riemer, head of Women’s Markets, Westpac Banking Corporation, said: “Whilst all Australians are feeling the pinch of the economic downturn, the research highlights the major impact it is having on working women across Australia. Women are juggling increased workloads with the everyday pressure of maintaining family life.”

“However, the resilient nature of Australian women is also shown as they focus on hard work and sensible spending as a way to weather the financial storm.”

Westpac’s Ruby Connection Womens’ Network has been designed to empower professional women and encouraging them to connect and share experiences.

Sacrifices creating friction?

It is left for the individual observer to figure out whether this increased pressure would negatively affect the quality of our relationship. It is safe to say that the chances are high for this to occur as more people are becoming disgruntled with their increased responsibilities and job pressures.

We didn’t even mention the shortfall of staff that happens across the board leaving loyal and dedicated employees to pick up the pieces for no extra pay.

Source: Media Game

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