Credit Card Reforms: No unsolicited credit limit increase offers
Posted June 21st, 2012 and last modified March 12th, 2013
Say goodbye to credit limit increase offers – unless you’re into that sort of thing.
Key points
- Your lender will not be able to contact you offering a credit limit increase unless you first tell them that you want to receive credit limit increase offers.
- You will have to approach the bank when you think you need an increase in your available credit.
- This reform applies to all credit card contracts.
The up-sell
At some stage in your life, you would have heard the famous fast-food up-sell, ‘Would you like fries with that?’
What’s your immediate reaction? Suspicion, or a flat no perhaps?
It’s no different with your lender. Credit providers may have dropped the catch phrase, but the intention’s the same: provide customers with a greater credit limit than they already have to maximise the amount of interest that can be earnt off a particular customer.
The reform
Although you are the only person who can agree to a credit limit increase, lenders can send out repeated requests to try and get you to increase your limit. Changes to the ‘National Consumer Credit Protection Amendment (Home Loans and Credit Cards) Bill 2011, mean that you will have to agree to receive these offers first.
The government has done this because it believes that unsolicited credit limit increase offers allow individuals to obtain credit more easily, and leads to increased instances financial stress and hardship among Australia’s most vulnerable credit card users.
Banks and lenders argue that offers are only sent out the people who have been assessed and pre approved for a credit limit increase according to their systems and initial assessment made during the application process. But arguments aside, the days of the bank haranguing customers to increase their credit limits are gone.
What does this mean for you?

A message from St.George on a customers credit card statement
You will have more control over the amount of available credit on your card. You will no longer be a passive recipient of credit increase offers, you must now make the call about when you feel you need more credit.
Gabby’s story
We got in touch with Gabby, a Creditcardfinder.com.au user, and got her to tell us about one of the times she received an unsolicited credit limit increase offer. This is what happened.
‘I think it’s definitely a good idea that people should only be contacted to have their credit limit increased if they agree to it first.’
ANZ: ‘A bit strange and a little bit annoying.’
Not that long ago I was contacted by ANZ, it was a bit weird because they called me and asked if I wanted to increase my credit limit.
At the time I had a credit limit of $5,000 and they wanted me to increase this to $8,000.
I said to them, “I’m not interested”. Then they said, “We can increase by a lesser amount.” I said, “Oh, o.k. increase it by a $1,000.” But then I got the letter in the mail tell me it had been increased by $3,000 to $8,000. They even said in the letter, “Even though it’s not what you said you wanted.”
So, I thought what’s the whole point of the phone call if they were going to give me the highest amount anyway? And, I didn’t do anything about it because to be honest, to call them and complain wouldn’t have been worth my time. It was a bit strange and a little bit annoying: but that’s ANZ.’
‘I think it’s definitely a good idea that people should only be contacted to have their credit limit increased if they agree to it first.’
Was this content helpful to you? No Yes
Ask a Question
Was this content helpful to you? No Yes
Credit card offers:
Learn about our information service| HSBC Credit Card | Bankwest Zero Platinum Credit Card | Virgin Flyer Credit Card | ANZ Low Rate |
![]() |
![]() |
![]() |
![]() |
0% p.a. for 6 months on balance transfers & no annual fee |
0% p.a. for 9 months on balance transfers & platinum benefits |
0% p.a. for 8 months |
0% p.a. for 9 months on balance transfers & low rate |
Subscribe to our newsletter and get "The Ultimate Guide to Balance Transfers"
If You Like This Post...
Get all the latest deals, guides and loopholes in Finder's free bi-monthly email. Don't miss out - join the thousands who get it emailed!
Credit Cards Comparison
* The credit card offers compared on this page are chosen from a range of credit cards CreditCardFinder.com.au has access to track details from and is not representative of all the products available in the market. Products are displayed in no particular order or ranking. The use of terms 'Best' and 'Top' are not product ratings and are subject to our disclaimer. You should consider seeking independent financial advice and consider your own personal financial circumstances when comparing cards.




