Would you sign up for a credit card for free bottle of wine?
Posted August 23rd, 2012 and last modified March 28th, 2013
Free wine with your meal anyone? All you have to do is sign up for a credit card. Would you?
Citibank is offering a free bottle of wine to new customers when they dine at participating restaurants in the Citibank Dining Program.
In store, you can choose between a Hay Shed Hill 2010 Savignon Blanc and a First Creek 2011 Shiraz. These are both pretty decent drops. It is just a sample of the dining rewards open to Citibank credit card customers through their Citibank Dining Program. Customers can receive a free bottle of award winning wine when they pay for the bill of more than $50 at participating partner restaurants.
If your skeptical mind and palate alike are wary of any scheme peddling lacklustre wine, fear not. Some of the wines crack the 90 points barrier in James Halliday reviews.
There are currently over 250 participating restaurants across the country which range from cheap and cheerful to fine dining. If you were to splash out for the three-hatted goodness of Sydney’s best, then why not do it with a free quality bottle of wine in the mix? This card will be a boon to dining enthusiasts nationwide.
We spoke to a couple of random people in the Sydney CBD and posed the question, ‘Would you get a Citibank Credit Card for a free bottle of wine?’ Out of the eight people we spoke to, only one person said yes. However, at least this offer gives people something exciting to think about. The prospect of redeemable reward points offered with most cards doesn’t quite have the same relatability.
Citibank wasn’t the only business causing ripples in the city today. Virgin Mobile had Doug Pitt (Brad’s brother) in Pitt Street mall posing for photos with a surprising amount of fans. I guess the family genes are to blame for this. As news.com.au reported last month. Doug is a photojournalist, a director of Africa 6000 aid organisation and an UNHCR Goodwill Ambassador of the United Republic of Tanzania. His interest in the Virgin campaign is probably only passing.
In other news, Sydney’s first Samsung store opened today in George street. They have been handing out flyers which promise that everyone wins a prize between the value of $1 and $1,899. I like those odds. However the long line was enough to make me part with only my golden ticket (it is actually blue) in hand.
What you need to know about your bottle of free wine
Marcus Marchant: Head of Customer Strategy & Transformation at Citibank
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